Back around 2007, I first discovered anime properly. Yeah I'd seen Pokémon, Digimon, Dragon Ball Z and Tenchi Muyo as a kid back in the late 90s/early 2000s, but it wasn't until many years later that I discovered there was a whole world of Japanese animation goodness beyond those few series. During high school not a lot of people shared my love for anime and manga. The quite common response I'd receive when I was seen reading manga on my lunch break or when I'd bring anime up in conversation was one of misunderstanding. It was animation for geeks, virgins, weirdos, perverts (because everyone who likes anime enjoys hentai by default, apparently). While the initial manga boom of the early 2000s filled UK bookstores with hundreds of manga volumes, by the end of the decade, going into my local Waterstones and seeking out the manga section would reward me with nothing more than two tiny shelves tucked away in a dusty corner, with an inconsistent collection on offer. The seventh volume of something next to the third of something else, then a shit tonne of Shonen Jump books. Luckily my local library had an extensive archive of the best Tokyopop books, so I'd read them from there, but every time I'd walk into Waterstones and witness the decreasing size of the manga section, I realised it wasn't just the kids at school who didn't get it, it was the masses. It soon became apparent to me that Anime and manga was niché as hell. Nowadays, anime is huge. Ordinary people are watching Attack on Titan and Sword Art Online on Netflix at the weekend. Every other rapper has referenced Goku in at least one of their raps. Anime conventions are big events, with massive venues struggling to pack thousands into halls filled to the brim with anime merchandise. Kids these days don't know how lucky they are (God, I sound old).
While anime is more popular than ever, it seems to oddly retain that same niché quality about it. People growing up away from the exposure to this kind of thing (through comic shops, conventions close by) may find themselves out of the loop, and upon discovering it, will probably find that there's not many others in their circles who share or are willing to share their love for anime. I felt like this once, and I know more than anyone how great it is to finally find someone who shares or is willing to share your love for this exciting Japanese animation style. Problem is, people forget anime is exactly that, an animation style, and like any other type of cartoon, it isn't synonymous with a single genre. There's anime shows that focus on comedy, romance, horror and action. There are shows for kids, and shows for adults. You name your preference, and there's undoubtedly an anime for you. There's even shows for adults, if you know what I mean. This seems obvious, right? Problem is, I find that when discussing anime, people frequently talk about it as if it is one single genre: anime.