To makes things worse, and further exclude girls, there was not one image of a girl playing with the toys, it was exclusively boys. Now I do realise that the same can be said for girl's toys such as Barbie and dolls of that style, but at least there are many male characters available. But despite this, I still feel that this is a problem across the board of children's toys. Girls are designated certain toys and boys are given their own set of ‘masculine’ toys. I myself remember hating playing with dolls, instead requesting Action Man to play with. My parents happily obliged and would buy me the toy of my choice, but I always remember finding it odd how there were never any pictures of a girl playing with Action Man, only ever little boys.
I suppose what I am trying to get at is the level of gender separation in toys, specifically within the Star Wars franchise, is shocking and even damaging, because Star Wars, I believe sends out quite a positive message to girls that they can save themselves and that they don't need to rely upon a man to rescue them from their own incompetence!